Market Force Information

Market ForceIn March 2007, MCP invested $20 million in Market Force Information, Inc., a leading customer experience information company. Market Force collects and integrates experiential research and operational in-store data via "mystery shopping" services, on-line surveys, and other methods, providing its customers in the retail, restaurant, and consumer packaged goods markets with a comprehensive view of the in-store customer experience. Market Force was founded in 2005.

Date of Investment: March 2007
MCP Contact: Travis Metz