expectations_redefined

Market Force Information Receives $32 Million Investment

Financing to accelerate growth from acquisitions and new product development

BOULDER, Colo., March 6, 2007 -- Market Force Information, Inc., a leading global customer experience information company, today announced the close of its $32 million Series B equity financing led by new investor Monitor Clipper Partners. Existing investors Centennial Ventures, Boulder Ventures, Vista Ventures and Hercules Technology Growth Capital also participated in the round. The new capital enables Market Force to aggressively pursue further strategic acquisitions and fund the development of innovative products that provide actionable in-store insights and create shareholder value for clients.

Market Force collects and integrates experiential research and operational in-store data – providing a comprehensive view of the in-store customer experience. Following the successful acquisition of Shop'n Chek, Inc. in February 2006, Market Force has gained considerable market traction with significant strategic partnerships and new product releases, including Retail Insights, a syndicated information product focused on the wireless retail competitive landscape, and Triggered Training™, an internet-based frontline training system designed to immediately and effectively improve performance at the store-level based on mystery shopping scores.

"Market Force helps clients better manage their business by providing a detailed analysis of the in-store experience of their customers," said Travis Metz, managing director of Monitor Clipper Partners. "We are excited to be investing with this management team and providing capital to allow them to continue to make strategic acquisitions that build out the customer experience platform they have created and invest behind new product initiatives."

"Market Force Information delivers richer, more compelling and more actionable insights to those industries most heavily impacted by the in-store experience," said Karl Maier, Market Force CEO. "We will continue to meet the needs of the market by aggregating relevant data streams about the in-store experience and accurately providing a more complete and multi-dimensional view of the customer experience than has ever been delivered before."

About Market Force Information
Market Force Information is a leading global customer experience information company for major retailers, restaurants and consumer packaged goods companies. Its products provide actionable in-store information with reliable leading indicators that drive competitive, marketing and investment strategies. Market Force Information is unique in its ability to collect and combine in-store operational and experiential analysis, giving clients a holistic view of the in-store customer experience. For more information on Market Force Information's products or subsidiaries, please visit: www.marketforceinfo.com.

About Monitor Clipper Partners
Monitor Clipper Partners is a private equity firm formed in 1998 to invest in middle market management buyouts, recapitalizations and growth equity financings. MCP partners with strong management teams that can benefit from MCP's privileged relationship with Monitor Group, one of the world's leading strategy consulting firms. MCP currently manages over $1.5 billion of capital and has invested over $1.3 billion in 25 transactions since making its first investment in February 1999.

About Centennial Ventures
Centennial Ventures is a private equity firm investing in network services, media, software, technology and information enterprises. Centennial partners with talented management teams, to transform innovative ideas into successful companies. Since its inception in 1982, Centennial has invested in over 125 companies. Centennial Ventures VII, a $341 million partnership, is the firm's most recent fund. The firm has offices in Austin, Denver and Houston.

About Boulder Ventures
Boulder Ventures manages over $250 million in venture capital partnerships, making equity investments in start-up, early stage and emerging growth companies. Boulder Ventures seeks opportunities in enterprise software, internet-based business applications and services, communications infrastructure and services, and life sciences tools and services. Boulder Ventures has offices in Owings Mills, Md. and Boulder, Colo.

About Vista Ventures
Vista Ventures is a $75 million Colorado-based venture capital firm specializing in early-and growth-stage investments in software, information technology/communications, semiconductors and enabling technologies for traditional industries. Vista Ventures is founded, run, and supported by successful entrepreneurs for entrepreneurs.

About Hercules Technology Growth Capital, Inc.
Founded in December 2003, Hercules Technology Growth Capital, Inc. is a NASDAQ traded specialty finance company providing growth financing to venture capital and private equity sponsored companies in the technology and life science industries. The company primarily finances privately-held companies backed by leading venture capital and private equity firms and also may finance certain publicly-traded companies. Hercules' strategy is to evaluate and invest in a broad range of ventures active in technology and life science industries and to offer a full suite of growth capital products up and down the capital structure to prospective clients ranging from early-stage growth to expansion stage companies. The company's investments are originated through its principal office located in Silicon Valley, as well as additional offices in the Boston, Boulder, Colo. and Chicago areas.

Related Links:
http://www.marketforce.com/