Market Force Debuts AnswerForce Panel Research Service

Boulder, Colo., May 10, 2011 -- Leading customer intelligence firm Market Force Information is putting a research base of more than 300,000 consumers into the hands of companies with the release of a new panel research service called AnswerForce™. With the AnswerForce consumer research service, companies can attain fast-turn answers on customer attitudes, brand awareness and industry trends at a fraction of the cost of many large studies.

Market Force Information provides this quick and accurate consumer input by tapping into its extensive network of more than 300,000 consumers. Dubbed "The Force™", this research panel is comprised of consumers who perform mystery shopping, competitive pricing, retail merchandising and theater-checking services for Market Force, and it represents a common consumer demographic.

AnswerForce is a proven service that has been applied across a number of industries – from fashion to beauty to restaurant – to answer both strategic and tactical questions. Respondent rates are typically in the thousands and responses are typically delivered within a week.

"As a consumer-facing company, it's imperative for us to measure the attitudes and opinions of consumers and use that information to help us guide our business decisions," said Andy Seymour, SVP of marketing for Pilgrim's Pride, one of the world's largest chicken producers." AnswerForce returned results to us quickly and from a large sample, so we knew they could be trusted, and the consumer intelligence we received helped us save hundreds of thousands of dollars."

Examples of AnswerForce implementations and results include:

A survey to discover what matters most to consumers when selecting a fashion retailer garnered more than 7,000 responses returned in two days

A consumer-packaged goods (CPG) study to understand which types of product packaging consumers find most helpful generated 3,500 responses in less than a week

An investigation into the role that social media plays in product purchases generated more than 4,000 responses in three days

Research into which promotions entice the most new product trial in grocery stores generated almost 6,000 responses in four days

A study to obtain predictions from consumers on their spending habits in the restaurant sector generated 5,000 responses in three days

AnswerForce can benefit corporations in virtually every industry by addressing a key business need: accurate consumer research with quick turn-around time to inform pressing business decisions. Decisions that encompass everything from the right packaging for CPG firms to loyalty card benefits to advertising recall. AnswerForce enables stakeholders to make better decisions faster.

The solution includes access a proprietary panel of more than 300,000 consumers; robust sampling methodologies; quota management with criteria selection for respondents; a flexible questionnaire design platform with branching and piping; and world-class analytics.

AnswerForce is now available direct through Market Force Information. More information is available visit AnswerForce Panel Research.

About Market Force Information
Market Force Information, Inc. is the leading global customer intelligence solutions company for business-to-consumer companies including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. Market Force Information has pioneered the industry with a suite of customer intelligence solutions that provide clients with the business intelligence they need to delight their customers and drive bottom-line results. The company measures store-level operations and customer attitudes through mystery shopping, customer feedback, market audits and merchandising services, with the analytics to drive targeted improvements. For more information, please visit: www.marketforce.com and follow us on Twitter @MarketForce.

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