expectations_redefined

Castor & Pollux Natural PetWorks Brands Get a Fresh New Look

Clackamas, Oreg., February 1, 2011 -- The company that has been leading the pack in innovative organic and natural pet food since 1999 is making a splash again- this time with brand new packaging for their ORGANIX®, Natural Ultramix® and GOOD BUDDY® brands.

The new packaging not only revives the look and feel of these brands, it offers functional benefits as well. Natural Ultramix bags have a clear window on the side panel that allows consumers to see the food their purchasing. "Natural Ultramix is just that- a mix," said Todd Martin, VP of Marketing at Castor & Pollux. "It was important for us to show pet parents the variety of kibble in our cat foods, and the pieces of fruits and vegetables in our dog foods." All of the new bags are made from sturdier materials that reduce wear and tear during shipping, and the small bags have resealable tabs for storage convenience.

"It was time to give these brands an updated look," said Martin. "The food and treats inside our bags have always been exceptional. Now the outside matches that same level of quality."

The new bags are shipping to distribution centers and should be on shelves in the next couple weeks.

About Castor & Pollux Natural PetWorks
Founded in 2000, Clackamas, OR-based Castor & Pollux Natural PetWorks is a leader in organic and natural pet products. Their ORGANIX® product line was the first certified organic pet food to meet all of the labeling requirements established by the USDA's National Organic Program. Other featured product lines include Natural Ultramix® natural dog and cat foods and treats, GOOD BUDDY® dog cookies and rawhide. For the 3rd time in 4 years, Castor & Pollux was named to Inc. magazine's Top 500/5000 list. The company celebrates the love of pets in the family, and is committed to feeding pets in need. Since its founding, Castor & Pollux has donated more than 3 million meals to dogs and cats, and has established its PetWorks Partners program to continue its support of non-profit pet rescue organizations.

Kate Sheofsky February 1, 2011