Microgame S.p.A. acquires a minority participation in Network Media Service Ltd.

November 24, 2010 -- Microgame S.p.A., leading service provider for remote gaming in Italy, has acquired a minority participation in Network Media Service Ltd., a British company specialised in design and development of powerful software solutions for online gaming affiliate management.

Last month, the two companies announced that they had signed a multi-year master license agreement for their EGaming Affiliate System Software (EGASS).

As a result of this agreement, Microgame's Gaming Licensees will benefit from a comprehensive suite of powerful features, functions and integrated business management tools to effectively build, manage and grow their businesses through gaming affiliates.

"We have tremendous respect for Microgame's long tradition of providing innovative gaming solutions in the Italian market place. The confidence that they have shown in selecting the EGASS platform for their extensive portfolio of gaming brands is further recognition of our growing reputation as the best of breed affiliate marketing solution in the EGaming space" says Network Media's Sales Director, Alistair Manhire.

"We are delighted that Microgame has chosen the EGASS solution for all its licensees affiliate programs" says Network Media's Managing Director, Ian Jewers. "Microgame is Italy's market leading EGaming Company with more than 135 licensee brands and 1.8 million player account registrations. We look forward to working closely with such a dynamic, forward thinking and successful company".

Fabrizio D'Aloia, President and CEO of Microgame, adds "For Microgame the cooperation with Network Media is strategic because EGASS allows us to provide our clients with a powerful and complex instrument to manage their affiliates with a direct approach to the users. This is an important alternative to the affiliate management system which our gaming platform BOS presently offers to our clients for the management of their Business Partner networks."